We investigate the sustainability, management and environmental impact of all our sources of fish and seafood, using information from reputable organisations including ocean management bodies and NGOs.

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"New England realises that sourcing seafood in a responsible way to ensure there are fish for the future is the right thing to do. The exciting thing is that as recently as 7 or 8 years ago the word ‘sustainability’ was rarely used positively within the fish industry, but now it’s inherent and is seen as a real market driver not only in our business but across much of the global industry too."
Lucy Blow, Sustainability Director

We believe that by working together in the fish industry, we will achieve the best results. Some years ago, New England created a role specifically around sustainability and as a business we work closely with industry-led groups, customers, NGOs and government bodies to help develop policies and solutions towards enhancing sustainability.

Sustainability is not only about fish; it’s about sustaining ecosystems and livelihoods as well. Through close working partnerships with our suppliers, we can promote environmentally friendly practices and also ensure that fishing communities and local businesses maintain and grow their market for sustainable fish they supply.

Wild fish

New England sources wild fish caught using the most sustainable methods and the best techniques possible such as short longlining to target the fish we want to catch; this includes traditional pole and line or handline fishing which also ensure that unwanted bycatch is largely avoided.

This approach to sustainability includes sourcing from fisheries that operate within management programmes and wherever possible we work with fisheries certified to the Marine Stewardship Council's environmental standard for well-managed and sustainable fisheries. New England's Chain of Custody certification with the MSC covers products such as our Wild Alaskan Salmon.

Our commitment to sustainable sourcing is also reflected in our ongoing research which aims to develop sales in a wider range of lesser-known, but highly sustainable, species.

Farmed fish
We source our farmed fish from small-scale farms whose products are well handled and fully traceable. Our farmed fish suppliers adhere to standards that assure both quality of product for our customers and support the welfare of fish stock.

Modern Slavery Act 2015 Statement
New England welcomes the Modern Slavery Act 2015 and the legal framework it provides to prevent slavery, servitude, forced labour and human trafficking in the UK and around the globe. We are strongly committed to the eradication of Modern Slavery in our organisation and in our supply chains. We have been leading the way on ethical trading within our fish and seafood supply chains and we seek continual improvement in all areas.
Our statement sets out the steps taken to investigate the possibility of Modern Slavery in our supply chains and addresses the actions we will be taking to move towards our goal of eliminating Modern Slavery.
The full version of our latest Modern Slavery Statement is available here. The previous version is here.

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