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Our Purpose: Enhancing lives through fish

We care for our oceans and the planet

by sourcing and converting fish sustainably and responsibly and by taking meaningful steps to reduce our environmental impact.

Ocean view in Alaska

We strive to have a positive impact on everyone

that our business touches, from those who catch or farm our fish through to those who eat it, including the communities in which we and our suppliers are based.

2 people catching fish in Alaska

We treat all people fairly and respectfully

and we create equal opportunities for those with whom we work to flourish and grow.

A group of people laughing in a boardroom

In showing people how to enjoy fish every day

we provide delicious healthy Seafood that is good for both body and mind.

Our Vision
To be the "go to" partner for our customers, chosen for our plate to sea expertise and famous for consumer-led solutions, that inspire and show people how to enjoy our fish every day.

THE FUTURE FOR FISH

INSPIRING PEOPLE THROUGH CATEGORY LEADERSHIP

We work closely with our customers to remove peoples' barriers to enjoying more fish. Our category vision is the backbone of our approach that lays the foundations for the fish category to thrive.

Smoked Salmon

DEVELOPING INDUSTRY LEADING EXPERTS

We’re a passionate group that ensures our products are sourced responsibly and sustainably, meaning we can minimise our impact on our oceans and environment. We are committed to developing the most efficient and innovative operation in our industry, whilst providing growth and development opportunities for our rising talent.

Processing Tuna

RESPONSIBLY SOURCED FROM PLATE TO SEA

Led by its globally respected Planet and People team we continue to champion and lead on the ambitious sustainability, social and environmental goals.

A large fishing vessel